Drop in rankings
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Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+.
Being new to this industry any help would be greatly appreciated.
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Hi,
It looks like you have a descendent trend since 2011 or so ...
http://screencast.com/t/hvS4lC8UNx
Right now your Adwords visibility is higher then your organic one and that is not good ..usually. (I mean it means your organic visibility is low)
There is not a lot of stability in your overall visibility and that is not good but the good thing is that on a first look it seams you have a lot of items to fix, easy fixes so there is room for better. You should run a general assessment, make a lits with items that you can improve and run with those in the beginning. You can even split those "chapters" and post here and I am sure a lot of people will send some good advice your way.
Cheers.
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Set up a campaign on SEOMoz, this will give you an indication of some quick fixes, you can definitely do more with your title tags. Did anything significant change with the website around this time? It might also be worth using this tool http://www.panguin.com/ and logging into it through your Analytics to see if you were effected by a Penguin or Panda update?
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Thanks you for replying. What would be the best tool to use in order to run a general assessment and what should l be looking for?
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Thank you for replying Karen. As far as l am aware, nothing changed at that point. i visited the website you mentioned but l have no idea how to use it.
