Pages that takes more then 1,5 second to load penalized?

[KennethK]

Hi all

I just read an article (print) about the importance of af having a fast website.

The author claims that all pages that are taking longer than 1,5 second to load is getting penalized in the SERPS.

Speed is of course a ranking factor. But I have never heard a statement like this before.

Is 1,5 second a guideline from Google?

Can anyone say, where this number is coming from?

Is there maybe another guideline to be followed?

Thanks in advance for your comments / answers

Best regards,

Kenneth Karl Nielsen

[SEOLocal92]

It's not a secret that fast site will rank better and in the last update they was actually talking about that but to say a time of 1.5 sec.......

I was reading also for you in the past 45 min all the guidelines that i have from the latest Google algorithm change and again didn't see anything.

Sure if you have a slow site fix it.

Hope i help you

Mike

[BenFox]

Yeah, that's a big steaming pile of lies.

If your site is particularly slow then expect to have your rankings reduced however 1.5 seconds is very fast page load time.

If anyone has evidence to the contrary then I'd love to see it.

[JustDucky]

Ben - I agree.   Using a shared hosting service and a CDN provider, 1.5 is probably better than my average load speed especially on pages that have earned extensive comments.  Everyone using shared hosting would be penalized.  Sounds like someone is selling patent medicines to me.