Rich-Snippets with Sitelinks. How-to?

[dunklea]

Quick question with a hopefully easy answer (and to get away from all this Penguin 2.0 talk). Does anyone have any tips for activating Sitelinks for landing pages other than your homepage?

I've attached a screenshot to better illustrate what I'm hoping to achieve, but basically I would like our SERP to have the same extra links under our meta description as the #2 result. I haven't been able to find any direct information as to how to achieve this. Is their markup code involved? Another one of those things that Google just randomly does?

The keyword in questions is, "teaching jobs abroad" FYI

Any factors that would point me in the right direction would be very helpful!

Andrew

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[Travis-W]

Here's what I know about sitelinks in a nutshell:

Google randomly chooses them, there is no markup involved.

From my experience, more prominent pages from your navigation tend to be chosen.

All you can do is choose which pages should NOT display as sitelinks by demoting them in GWT.

It is easiest to attain sitelinks for branded search terms.

[AlanBleiweiss]

Sitelinks are "earned" with a high quality site that communicates brand trust and where Google determines "these pages are the most visited pages".  Having proper information architecture and navigational breadcrumbs (RDFa or Schema) can sometimes help because they reinforce content relationships, however they're not required to obtain sitelinks.