SERP dropped Today ??

[EdsonGroupMedia]

Hi,

Long story shot. my 2 main keywords 'makeup artist sydney' and
'sydney makeup artist' that have fluctuated in #1 - 4 position for the last year even after panda, have now moved to the 2page as of last night 23 May 13.

I have checked webmaster tools and have no messages or error, i have checked Bing and still rank # 3 for the keywords.

I am all out of ideas! am I being paranoid ? there hasn't been any major changes to the site and I don't seem to have major duplicate content issues!

Any suggestions and Ideas would be great, website is www.sparrowmakeup.com.au

Thanks.

[jesse-landry]

You got Penguined my friend. In case you've somehow missed it, the 2.0 update rolled out last night, at the exact same time your SERP dropped. Not a coincidence, I'm afraid.

http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/

[jesse-landry]

And here's why you were penalized via the Penguin update right here: http://gyazo.com/8b4c324ddc8b83d5be4f746b42dfa550.png

Get to removing the bad links.. Keep good ones, but build a more diverse anchor text. This is not a manual penalty for you it is recoverable. Build natural links and remove the unnatural.

[EdsonGroupMedia]

Yep did miss that thanks

[jesse-landry]

No problem. Sorry to hear about it, but like I said: You can recover! Don't despair and keep us posted on your efforts. Your story could help many I'm sure!

[EdsonGroupMedia]

So how can I tell the good links from the bad and how do I remove them ? still new to this any help would be appreciated

[jesse-landry]

No problem.. I'm sure you can get a ton of help around here this community is awesome. I'm going to write a rushed response because I'm hurrying to wrap up for a 4 day weekend (woot woot!) so ---

Start by getting a list of all referring domains. Use multiple tools. Open Site Explorer, ahrefs.com, Google Webmaster Tools. Check all you can and get this list. Maybe into Excel. (there are some great articles on parsing this data and how to setup excel sheets to help determine Domain Authority and Page Rank value, but I'm not able to grab links at the moment check around these forums and seomoz blogs..)

What you'll be looking for is low DA and irrelevant domains. If you have a bunch of links coming from autism-savior.com/forums/ it probably is spam. Some of them will jump right out at you. If these links don't look like they would help somebody to learn more then they are poison... etc.

I'm assuming somebody along the way used a link building service. Something like $75 for 1,000 links, etc... If so maybe you can contact the company that did this and ask for a full report with logins/passwords. I did this with some success. Removed about 1/5th of paid links once... Wasn't great but at least got me closer.

These are just a few ideas. Hope they helped. Keep asking questions, maybe start another thread (since this one is marked answered it might get less clicks.)