Big shift in local results with Penguin 2.0?

[Karen_Dauncey]

Is anyone else seeing a big shift in local results since Penguin 2.0. I am logged out of Google, all personalisation switched off but my results are being personalised to my location for all results, not just Google+ Local results? I'm pretty sure penguin is bigger than 2.3% of queries or whatever was reported..

[AdamNajak]

I have seen a shift in National results and seeing some losses and recovery from it.

I have just done some checking based on seeing your post across a few localised keywords and see that some have dropped out of the top 100, others have made a healthy jump and even some that have stayed as they are ??

Go figure with Google

[Karen_Dauncey]

I probably should have phrased my question a bit better, I am  using national keywords but seeing local websites but outside of Google+ Local listings. I am also seeing Google+ data being used for local results which I hadn't noticed before. Previously I probably didn't rank in the top 50 for the keyword 'SEO' and now I'm number 5 based on my Google+ page.

[purecostumes]

Karen,

I see the same but only if I am using a mobile device like an iphone or ipad. You can try that and see if that hold true.

[wvaughan]

I'm also seeing a big shift in local results since Penguin 2.0.

I was doing some late night PPC work when I saw Twitter blow up with news of Pengin 2.0's launch.  I did some quick checks with Google's Adwords Preview Diagnostic tool and found there were substantial changes in our organic rankings for national keywords in different geographic locations.  Some made me smile, while others made me cringe!

[nixforsix]

I'm seeing a lot more localized results.  I think it's gone way overboard.  I can't even fathom someone wanting local results for some of these search terms.

Here is an article detailing local results for some pretty broad search terms.  http://www.webpagefx.com/blog/search-engine-optimization/penguin-2-0-update-google-blending-local-results-with-organic/