Do bitly and owly shares on social media help out my site for SEO?

[Travis-W]

Hi Mozzers,

Do shortened URLs, such as bitly and owly help out my website in terms of SEO?

I know they will help in terms of referral traffic from people clicking on the URLs, but how about increasing DA, PA, etc.?

Thanks!

[goodge]

Social shares, likes, retweets and comments do play a contribution to a site's authority.

They are not classed as an inbound link, but search engines do use social signals as an indication that your content is well supported, liked and obviously worth sharing.

Hope that helps.

[Mike_Davis]

Bit.ly and ow.ly links are treated as 301 redirects and do pass link juice and aid in increasing DA and PR. I hope that helps!

[keepkalm]

I was just going to say this. I've seen bit.ly/brand_name show up in backlink searches, same with goo.gl. So if they get indexed, they get treated like a link as a 301 redirect.