Link Building for E-Commerce

[bjs2010]

Hi,

Our on page optimization, albeit for a few dupe content issues, is ok - We have good keyword rich URL's, Titles, H1's and unique product descriptions.

So now I want to look at building links that will boost our DA and PA's.

We have over 2000 products on the store and around 130 categories/subcategories -and I would appreciate any views on where to start -

My initial view is to get backlinks from the relevant manufacturer websites to the "shop by brand" page on our site related to these manufacturers -

What other strategies should I look at?

Thanks,

Ben

[A_Q]

Hi,

I think you need to think about link building as "why would people want to link to my site?".

The problem with e-commerce is that quite often the products you sell will be no different to the products on other sites and therefore there is no USP or Unique Linking Proposition, in this instance.

The most controllable way of building links is to plan a content strategy.

• Think about where you want links from (which sites)
• Research what type of content they link to
• Create content that they are likely to link to
• And contact them to make them aware of the content you've created

The last point works even better if you get them involved in the content creation purpose. There is loads of advice on various content marketing and link building strategies over in the blog.

Your idea about getting links from manufacturers isn't a bad idea but it isn't scalable.

The important thing to remember is that if you approach this with a short term "get as many links as I can" point of view, you'll be wasting your time. If you approach this knowing that it is long term and will take time and effort you'll be on to a winner.

I hope this helps!

[KarlBantleman]

One place to start is to see whether the suppliers of your products have "where to buy" section on their website as they are relevant links and are an easy place to start.

As Elias said, it is more about getting links on somewhere your potential customers will see it and be encouraged to visit your website and to buy your products. One good idea is to run some surveys or competitions that you will be able to use the results to create some some unique, interesting content.

[bjs2010]

Very good answer Elias. Thank you.