Duplicate on page content - Product descriptions - Should I Meta NOINDEX?

[bjs2010]

Hi,

Our e-commerce store has a lot of product descriptions duplicated - Some of them are default manufacturer descriptions, some are descriptions because the colour of the product varies - so essentially the same product, just different colour.

It is going to take a lot of man hours to get the unique content in place - would a Meta No INDEX on the dupe pages be ok for the moment and then I can lift that once we have unique content in place?

I can't 301 or canonicalize these pages, as they are actually individual products in their own right, just dupe descriptions.

Thanks,

Ben

[Chris.Menke]

Noindexing them is a good way to go--especially if you have a high number and high percentage of pages with duplicate content.

[GuidoBosch]

Hi Chris,

Is it possible to only give the duplicate product description a noindex tag? So the product page can still be shown/rank in the search engine based on an unique page title, meta description, etc.?

[GuidoBosch]

So, a meta "no-index, follow" tag would be the best advise, here?