Web pages fighting over rank for one keyword. Can it be stopped?

[Hughescov]

Hey,

See attachment. Website is Omega Red.

The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google.

I don't really want to canonicalise the other pages into one but maybe this is what needs to happen?

Any suggestions?

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[AlanMosley]

I would not canonical it, I would maybe make sure that other pages link to the main page with good link text. sometimes it a good idea to go with what Google gives you, if a page tends to rank better then your main page, then rather then try and work out why, try to funnel from that page.

[Hughescov]

Alan,

Thanks for your response, I had to read it a couple of times for it to sink in, but I've got it now.

In what way would you funnel from one page to another?

[AlanMosley]

In 2 ways, both link juice and users, by linking from other ranking pages to the target page, you can funnel PR and relevancy, you can also funnel users to your target, how you do this is up to you, having not seen the pages this could be easy or hard, but I would be encouraging users to click thought to your target page somehow.

you also need to be carful on changing the content too much as you may change the ranking doing so.

[Hughescov]

I understand what you are saying but the target page is linked from every other page via the navigation, so I can't see the benefit of adding further links to the page. I'm thinking of changing the title of the other pages that are conflicting in the search

[AlanMosley]

Then if they are linked that that's ok, but if you change the title of the other pages,, that may stop them ranking but it wont help your target page rank.