Is ASO The End of SEO?

[afycon]

App Store Optimization (ASO): Is It Really the New SEO?

Which type of technique we have to follow in ASO?

Is it same in different App store or every APP store have same technique?

[Highland]

App Store? You mean like Google Play and iTunes? And why would it be the new SEO?

Most of the people here don't have an app. They have a website. It's a different thing. Perhaps if you elaborate some we can help you.

[GeorgeAndrews]

John Lynch posted a pretty good article on Search Engine Watch about App Store Optimization. His post is mainly relevant for the Apple iTunes App Store, but much of the information can really be used for any App Store.

Leah Goodman posted an article to Danny Sullivan's Marketing Land that is specifically targeted to the Google Play App Store, however the article is mainly an advertising piece for AppsGeyser.com. I'm really surprised the article was shared by Danny since it's pretty much an advertorial and even recommends buying reviews from Fiverr.

Overall I think the key techniques to use are:

App Name - choose a great app name and don't be afraid to include your keywords in the name (e.g. "The WidgetMaker: Red, Orange, Yellow, Green, and Blue Widgets!").

App Description - Sell your App in your App Description. This should be your call to action.

Keywords - Apple uses keywords. You only have a limited number of characters; be sure to use them wisely.

App Screenshots - You can use Mockups, and pictures of your App being used by actual customers are great too. Make sure your screenshots are High Quality.

The rest of your effort should be the same as regular SEO. Build links to and share your App on Social Networks. These signals and others are likely a factor and at a minimum provide additional ways for customers to stumble upon your App.

Hope this helps!

[afycon]

Thanks for this wonderful information!

I am just little bit confuse that after putting title, description, keywords and app picture how we can start linkbuilding. Is it the same way that we follow in SEO?

which type of the website we can take?

Please tell me any better way to optimize my app in app store.

[GeorgeAndrews]

After you've done the "on-page" optimization, you can build links of course and yes you will probably follow the same methods you use for normal SEO, but I would probably focus on making sure the product (App) itself is great and then work on getting good reviews. Since we're talking about App Store Optimization here and not Search Engine Optimization, you want to work on those things that can help boost your App in the store itself. Lots of good reviews are similar to lots of links in that they are all "votes" for that App in the App Store search results.