How can I recover from an 'unnatrual' link penalty?

[SO_UK]

Hi

I believe our site may have been penalised due to over optimised anchor text links.

Our site is http://rollerbannerscheap.co.uk

It seems we have been penalised for the key word 'Roller Banner' as the over optimised anchor text contains key word 'Roller Banner' or 'Roller Banners'.

We dropped completely off page 1 for 'Roller Banner', how would I recover from this error?

[MichaelYork]

Improve your backlink quality and anchor text diversity. If you have access to some of the links, go back through and modify some of your anchor texts.

[SO_UK]

Hi Michael,

Thanks for your response, will modifying existing anchor text ring alarm bells to Google though?

[PIXUS]

Hi Lewis

No, you will be fine if you amend the anchor text, I would just make sure that you change the anchor text to a more 'long-tail' phrase.

For example, instead of 'roller banners' you could change to something like 'for cheap roller banners in the UK' - main thing is, you get keyword in there padded by generic text.

Hope this helps