Title Attribute for H2 & h3 Tag SEO Question

[SarahCollins]

Hi ,

We have an eCommerce Site and from looking at a competitor , they seem to be rank better than us even though our everything about our site is better . We hire the same products (are affiliated the same company) so the product list is the same. Both our category pages score A grade in Seomoz reports.

So This is what I can deduce from the competitors category page I am trying to compete against.

On the cement Mixer hire category page

1. The competitor has put the Main Keyword "Cement mixer hire" in all the Title Attributes on their H2 and H3 tags as well as it being the main H1 tag. They have 5 product links in h3 tags all with the same title attribute (cement mixer hire) These links go through to product page.

Am I missing a trick here ?..... I would have though using the title attribute so much for main keyword would be a bit spammy ?.

I have copied them with the point 1 but I have not done mine h3 as yet.

Just wondering that the SEO guru's thought ?.

thanks

Sarah

[seo-wanna-bs]

Hi Sarah, just a thought, rather than looking at your competitors pages to see what they're doing, why not look at what you're not doing.

What can you do, to add more value for your visitors. User reviews, videos etc etc.

In terms of content, are your product descriptions the same as your competitors? If so, Google will be viewing both pages similarly and then something tips the balance. It can be inbound links, extra perceived value or even internal architecture. Perhaps their internal linking is better?

Spamming with <h>tags isn't the best strategy.</h>

Do you have a URL we can look at to compare?

[seo-wanna-bs]

It's worth noting that title tags are often misused. Either because webmasters are trying to spam their keywords or because they're not aware of it's proper use.

Obviously sets the subject of the page.

Should only be used for sub sections of the page. For example:

User Reviews

is good usage, because its a sub section of the page.

Featured Product

,

Online Users

aren't really sub sections of a page, so I'd avoid using title tags for things like that.