URL Structure

[CayenneRed89]

This post is deleted!

[Masoko-T]

Hello

I'm curious about the phrase:

"One of the opinions is that www.car.co.uk/Ford-Mondeo  will drive a better click through rate for the keyword target Ford Mondeo? "

In my experience it is the Title and Description tags of your website (which Google shows in its search results pages) the ones which will more likely influence the CTR. I would say that all things being equal, the difference between the CTR of these two URLs:

www.car.co.uk/Ford-Cars/Ford-Mondeo

Or:

www.car.co.uk/Ford-Mondeo

would be negligible

[etruvian]

This post is deleted!

[TomRayner]

Hey there

From an SEO point of view, there is not going to be much difference in either option.  Both options have 3 or less subfolder levels and both would contain the keyword attempting to target.

I'd approach this from a user experience perspective - do you think it will be beneficial for the user to have a /Ford-Cars/ subfolder, in order to show them where they are - or would the page itself accomplish this?

Similarly, if you create a category page for /Ford-Cars and /Toyota-Cars/ etc. - will you be able to add some quality content to this page and also use the page to rank for some other keyword terms?  If you can, then I'd use the /Ford-Cars/Ford-Mondeo structure as you will be passing down 'strength' to the product page from the category page.

Look at point 14 in this guide - which mentions content hubs.  Imagine a similar structure for your website, the hub - which would be /Ford-Cars/ in your example, could actually be easier to rank and gain authority to and in doing so, this would power the specific product pages, helping them to rank too.

Hope this helps.