Are Dated News Considered Low Quality Content?

[sbrault74]

I've got lots of news posts on my blog. There is nothing wrong with the news posts themselves but older posts do get lower CTR and higher bounce rates.

I was considering moving the older news to a subdomain (ie.: archive.mywebsite.com) and do a 302 redirect for each post.

What do you think?

[FedeEinhorn]

I would go with another solution tho. I will start analyzing the pages where you have the highest CTR, then on those the highest bounce rate. Are those visitors leaving because the content is useless or because they finished reading the piece and there's nowhere to go? Consider all variables and try improving the content pages to include links to related posts kinda "You may find this articles interesting", or "Related Articles", etc. Try improving the site navigation, if you are getting CTR from search, then do whatever you can to keep those visitors there, by improving user experience and navigation.

Hope that helps!