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    4. Alternative links in the search results.

    Alternative links in the search results.

    Intermediate & Advanced SEO
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    • Cornel_Ilea
      Cornel_Ilea last edited by

      Hello,

      This is a short question

      Please look at this SERP screenshot: http://imgur.com/1EMen

      Who do they get the other links under their results.

      Cornel

      1 Reply Last reply Reply Quote 0
      • stevefidelity
        stevefidelity last edited by

        They are just a new/alternate way of displaying sitelinks.

        Here's a relevant article from Search Engine Land earlier this year.

        Here's an article from Google Webmaster Tools on what you can do with sitelinks as a webmaster.

        In short, you can't tell Google which sitelinks to display, but you can 'demote' certain pages. So if you find Google is pulling up your 'About Us' page as a sitelink, but that's a page that you don't place a lot of priority on, you can log into your Webmaster Tools account and demote that page to give other pages a better chance of showing up.

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