Will a on-page food/drink menu take away from my target keywords?

[howlusa]

I am trying to rank for Chicago corporate events, so I am writing new content for a landing page. I have a description of our venue and why one should have a corporate event there, all content that is very rich in corporate event keywords. I then go on to say our drink packages and food packages. Overall, my actual keyword targeted content is 1/5 of the content and the other 4/5 is menu. At first I thought the more content the better, but now that I realize a lot fo the content is just saying different foods and alcohols I'm questioning my strategy. I'm going to do my metas and h1s and stuff with corporate event keywords. But is the menu going to get in the way of ranking for the corporate event keywords?

Thanks in advance

[jesse-landry]

Why is your menu on the landing page? Can't you put it on it's own page?

Because yes, this will impact your on-page optimization. Some people have different beliefs in how much weight these things carry, but I personally believe it makes all the difference in the world. I'd put that menu on it's own page.

[NakulGoyal]

Think about it from the user's perspective. You work for a company based out of Chicago and are looking for. It sounds like you are a venue. I'd make the page rich with information that people are looking for. Think about the frequently asked questions that people call and ask the venue. Incorporate them into the website. Not everything goes on the same page. But all these pages as well as the menu act as supplemental pages for your main page, site and the keywords.

Think about it. Help the consumer a little bit better. This would also lead to better conversion. When in doubt, think about the consumer and the answer is right there.

I think if I am looking for a location for a corporate event, I am interested in:

Size, Seating Capacity, Catering Services, Menu, Pricing, Planner, Parking, Location, Types of Seating, Decorations, Themes, Projectors/Large Screen TVs, Sound System and other add-ons etc.

Menu is one of the items I am looking for. Do I want it on the page right on my face or do I want all the options and be able to expand on the information I am looking for ?

[howlusa]

So what if I have my intro paragraph, then below I have a chart with the size, seating capacity, and other one or two word answer questions. And then I had a link to the bigger information like a menu? Or should I have all of this stuff on different pages?

[NakulGoyal]

I think that makes sense. Serve up the relevant information better then your competition and then test to see how it performs. Have other people, customers look at it and get their feedback. I totally like the idea of an intro followed by a chart and then providing detail information links where needed.

[howlusa]

Thanks! This was very helpful