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    4. Exact Keyword Usage in Page Title

    Exact Keyword Usage in Page Title

    On-Page / Site Optimization
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    • WearYouWant
      WearYouWant last edited by

      This post is deleted!
      1 Reply Last reply Reply Quote 0
      • TGOOSE
        TGOOSE last edited by

        Hi,

        Your page Title is ""Shoes dress shirt fashion | fashion online"

        In this "fashion" phrase repeated twice, try to remove this and crate a unique Title naturally with the character count less than 70.

        Here are my suggestions:

        """"Fashionable-Shoes,Dresses,Shirts | Fashion online""" (49 character, you can add your brand name)

        Fashion Shoes Dresses Shirts | New Style online (47 Chars)

        Fashionable-Shoes,Dresses,Shirts | New Fashion online (53 Chars)

        If your business specific to Ladies wear (or) Gents Wear you can add these words in title its must and should.

        Thank you..

        1 Reply Last reply Reply Quote 1
        • AJPro
          AJPro last edited by

          Hello!

          As seomoz suggests, the title is the most important place to identify keywords. If you try to rank for "ladies wear", your title should have that phrase in it.

          So my suggestion for your page title is:

          "Ladies wear - Shoes dress shirt Fashion | fashion online"

          I suggest (as seomoz) to keep the keywords as the first words of the title. I have seen many cases where it improves the ranking.

          Another factor of having the keywords in the title is that they will be highlighted in bold on the search results page.

          1 Reply Last reply Reply Quote 1
          • jesse-landry
            jesse-landry last edited by

            These people are all correct.

            I'd just like to add that while it is important to use your keyword early in the title it is also important to make your page title readable. Remember, the page title is the first thing people will see and it is what they will click on to go to your site. In your case, the page title mentioned looks spammy and unreal to me. I simply would not click it no matter where it was ranked in Google.

            Think from an average user's perspective -

            You type in what you're searching for

            A list of websites come up on your screen

            Now you have to choose which one to click. Do you choose the top one just because it's first? Not necessarily. You will most likely quickly scan the area to see which one sounds reputable or the most relevant to what you want.

            If I was looking for a sci fi book and saw a title the said

            "SCI FI FANTASY FICTION BOOK NOVEL | CLICK FOR SCI FI"

            above one that said

            "Sci fi novels and fantasy fiction books: the Ultimate Resource"

            There's no question I'd click the second one. So keep that in mind too. Go search for something you want and click on the website you think looks best without thinking about it. Then go back and re-read the page title and determine what it was about that title that got your click. Voila.

            1 Reply Last reply Reply Quote 2
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