Video Optimization

[Mattcarter08]

I'm interested in marking up videos on a site, so we can get those videos ranking on Google as rich snippets.

Anyway, i've been looking at Googles support on this - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309&topic=1088474&ctx=topic

And they recommend scheme.org markup.

I looked at Rands whiteboard friday videos - and it seems based on what i seen from the source code - that there is no scheme.org markup - http://www.seomoz.org/blog/fixing-the-broken-culture-of-seo-metrics-whiteboard-friday

Also for the life of me, i've been trying to find sites with videos with scheme.org markup, and can't find any!

Its driving me nuts, i just want to see a real life example!

--

Matt

[David_ODonnell]

Probably because it's relatively new. Just an idea, why don't you markup one of your own videos and run it through Google's Rich Snippet Testing Tool? Then you'll have a live example

[BlueprintMarketing]

Here is the Bible of video SEO  Phil knows his stuff

I pass it on to you

http://www.distilled.net/blog/distilled/the-distilled-guide-to-online-video-marketing/

Okay there are 3 ways of going about this the way I like to look at it.

Every whiteboard Friday you see RAND or somebody of great talent given us great advice well they all use http://wistia.com/

the reason it's outstanding for SEE probably the best video player for search engine optimization ever. You don't have to have a separate site map plug-in you simply enter a little blue robots.txt, and it builds its own. 3 videos are free after that you pay

the next is to use http://yoast.com/wordpress/video-seo/  a outstanding programmer that knows a lot about search engine optimization you can use this plug-in with any of the paid for a.k.a. business videos or you can use it with YouTube/Vimeo however you really don't want to do that because if you have the same video on YouTube/Vimeo it will outrank you and that's just because of their domain authority. So you can use it but make sure the content is separate not on YouTube but that's kind of impossible right.

look up hosted video and you will find a bunch of companies which I can't list right now.

The 3rd way is to use a similar set up as number 2 where you are either using a YouTube, Vimeo, vzaar, I miss some more Anything else that is a video. area Bright Cove, and Viddler there are more this is free and it's a plug-in

http://wordpress.org/extend/plugins/wp-video-seo/

I cannot vouch for its quality however it is a free plug-in.

If you want my opinion,

number 1 is your best option. Followed by number 2 then of course leaving number 3.

I hope I have helped,

Tom

[BlueprintMarketing]

whiteboard Fridays definitely a lot of scheme and site's and all that's sugar and spice under know-how goes. But trust me they're using the best video technology for search engine optimization sews distilled, so is Hubspot, so's firehost, I could go on there were all using wistia the best out there.

[Mattcarter08]

Thanks for the responses, i understand that the videos are hosted on Wista, but i don't understand why they are markedup with schema, when Google recommends schema.org for on-page markup for videos.

[PhilNottingham]

You can use VideoObject schema http://schema.org/VideoObject to get rich snippets.

However - a more surefire and common place way to get those video snippets is through a video sitemap, which is how SEOmoz get their search results in the rankings.

Video sitemaps essentially provide the same kinda information as schema, but through the XML sitemap framework, rather than as mark-up in the HTML.

For more details on that, have a look here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472

and then to work out how to make your own sitemap, have a look here: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/

I hope that answers the question for you!

[BlueprintMarketing]

If Phil does not have what you're looking for I don't think anyone does.

All the best,

Thomas