PPC ad management platforms

[john4math]

Hey all!

Does anyone have any experience with the following ad management platforms (or any other ones they'd like to weigh in on)?  I'm going to be using one in-house, not as an agency.

1. DoubleClick Search
2. Marin Software
3. Acquisio
4. Kenshoo

[Sean_Dawes]

Yes with Marin. Honestly, personally prefer using the adwords editor. Have talked to people who have managed 1 million keyword accounts still using the editor. It is all in the user. I also am a fan of being close to your data opposed to what a lot of these tools promote (set and forget mentality). I know I will get bashed for saying the above but its my two cents. -Sean

[Branden_S]

I currently use Marin, previously used acquisio, and briefly tested keyshoo.   Marin is the best from a performance prespective.  acquisio is better for reporting.    If you generate inbound phone calls, make sure to use Mongoose Metrics, which integrates with Marin so you can track inbound phone calls back to the keyword that generated the call.  My clients experienced a 30% performance improvement once Marin & Mongoose were integrated.  Marin is rather expensive, but if your clients are spending a sizable amount on ppc, Marin more than pays for itself.  It also allows you to manage campaigns more efficiently...you can make all of your changes to Adwords & AdCenter simultaneously.  Plus Marins bidding algorithem let's you set many rules, that will greatly improve bidding performance.