International SEO

[DownPour]

Anyone have any good free resources for international SEO best practices?  I've read through most of the common stuff and wondered if there's anything I'm missing.

We are getting ready to launch a version of our website in the UK and I could use any hints or advice that could make my life easier.

My biggest question is whether to keep the sites as 1 site (single domain with sub-folder for sharing incoming link profile) or to get a .UK domain and do everything from scratch. (it seems like a sub-domain is not the way to go?).

I also wonder if any of you can share things to look out for, pitfalls, mistakes, etc...?

TIA for any help/answers!

[Inductive_Automation]

http://www.slideshare.net/humanlevel/international-search-engine-optimization-multilingual-seo There is a resource I found that has helped me but I'd be interested in hearing what others have to say.

From my understanding, if the content is the same but translated, having different sub folders such as /en/, /es/, /de/ is a good way to go and use the hreflang tag to alert Google to the various other languages. That way, your content will still be served to the various countries and in the correct language.

[daracreative]

Hi Downpour,

It all depends on your budget and resources available to manage the sites efficiently. Local domains is still the commonly recommended for best results however on the SERPs but it really depends on the business.

Heres a recent article I read that might help.

http://searchenginewatch.com/article/2049274/International-SEO-Core-Considerations

Regards

Rob