Question about the variations of keyphrases on different pages

[yanko84]

Hi, I am a big fan of seomoz and read a lot of articles!

I have a new site for services in London. I have 5 main keyphrases on 5 different pages. Would it be better to make new pages with variations of those 5 keyphrases?

As an example: one of the main keyphrases is "Service London" and I want to create new pages -- "Services West Ruislip", "Services Poplar", "Services Brixton" and etc.

Should it be better to do it as described or to keep the 5 main keywords and focus on them?

Thank you.

[WhoWuddaThunk]

If the variations are for cities, then absolutely!  If they are for just slight variations of the words like "car dealers," and "car dealerships," then I would stick to just one page.

So, if it is like your example, and each page is for an individual city, then I would definitely have separate pages for each.

[yanko84]

Hello Cody Jerry,
Thank you for the respond.
It is about different areas in London and Greater London.
The areas are different sizes and some of them far located from one another.
Probably I have to do it on separate pages, because the areas have the size of small towns.
I've seen companies focusing their business only in a particular London area.
I want to target in all London and that's why I am wondering.

[WhoWuddaThunk]

I have a couple businesses that target major cities, and their suburbs with multiple pages like this, and I've had great results.