Too Many on page links! Will "NoFollow" for navigation help?

[WebsterPowerTools]

I am getting to many on page links ( for all my pages). Here is my website:

http://www.websterpowerproducts.co.uk

I think it is to do with the the navigation bar down the right hand side. I don't really want to get ride of this as it offers users a way of getting where they want without lots of clicking.

I was wondering if adding a "NoFollow" tag to each of they links would stop the link juice getting diluted by the navigation bar.

Many Thanks

[Theo-NL]

Unfortunately it won't. Some time ago (like one or two years) Google has announced a change in the way they handle nofollow in combination with link juice. Adding nofollow will only prevent juice from flowing to those pages, but won't distribute it over the other pages like it would when the nofollow'ed links weren't there.

[WebsterPowerTools]

Thank you for your answer.

I am actually trying to stop lnk juice for passing through the navigation bar as I think it is just diluting up the page rank to non-important pages.

[Jeepster]

Matt Cutts says: Don't no-follow internal links: 
http://www.youtube.com/watch?feature=player_embedded&v=bVOOB_Q0MZY

He also points out the "issue" of too many links per page is not an issue:
http://www.youtube.com/watch?feature=player_embedded&v=l6g5hoBYlf0

[tfbpa]

I would definitely not use no-follow, that just doesn't make any sense as your navigation links are part of your link juice to those pages.

Also, no-follow is meant for links that are outside a webmasters control or for paid links so they are not intended to be used by a webmaster on his own site linking to his own content.

As for too many links in the navigation (at least that is what I assume you meant), that indeed can be a problem for useability. It is always a good idea to see how well-known brands handle this problem, so have a look at for example http://www.ebay.com/ and http://www.amazon.com/

By not showing all links directly in the navigation you can have both a more user friendly website and get rid of the issue you think you have with search engines as then you can better funnel the link juice to the more important pages.

[Everett]

From Google's perspective: "If those pages are 'non-important' why are you linking to them from the navigation on every page?"

I didn't see any right-hand navigation, but I did see navigation on the left side. I do not see an issue with it, however, as this is an important way to get people and search engine spiders to category and eventually product pages. Perhaps you are thinking too hard about this so I will throw my opinion in along with the three other experienced SEOs above who all I think agree on this:

Do not nofollow your navigation links. Do not get rid of them. Do not worry about losing "link juice" into those pages.

If you truly think a page is unimportant, such as a category that doesn't sell many products, consider removing it from the navigation. Here's an example of how that might be done in this case:

I see the fly-out navigation to sub-categories includes all sub-categories for each main category. You could choose the top five sub-cats and then include a "See more categories" type of link instead of showing them all. This could be useful on a long list of sub-cats like the one under "Power Tool Accessories". You could limit the navigation to just two categories deep instead of including the third fly-out navigation level (e.g. Power Tool Accessories --> Bit Sets --> Socket Sets).

If the argument is that those third level categories are useful to visitors, thus you want to leave them there, then you have answered your question. Leave them. Don't worry about page-rank. If they are important enough for visitors to want them there and to use them, they are important enough to have their small share of pagerank.

If you choose to ignore all of this advice and want them to be there, but not pass pagerank, you can change the way your navigation operates by using a script so there aren't actually any href tags on the page for the navigation. All of the links would be controlled in the script, which would be placed in an external .js file, which could be inside a folder that is blocked in the robots.txt file. I don't recommend it, but that's one way to do it.