My landing page changed in google's serp. I used to have a product page now I have a pdf?

[KenyonManu3-SEOSEM]

I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.

[TakeshiYoung]

What kind of optimizing have you been doing? It could be possible that you over-optimized your anchor text for the keyword, causing your landing page to fall out of the SERPs, and Google is displaying the next relevant page on your site, which happens to be a PDF.

[mememax]

Hi Ken, actually I still see the html page ranking over tghe pdf one however they're way down in the serps like position 51 and 52!

I think you should organize the categories pages vs the product ones and then try to use all the related content to boost your results. i don't know what zyflamend is but if it's a cateogry of products the ranking page should be a list page (like this one http://www.mynaturalmarket.com/Herbs-Botanicals.html) if it's a product then a product page. You should reflect that structure in your website, trying to avoid cannibalization through pages, for example avoid inserting category related keywords in your product page or they can cannibalize your list page. In that same way try to not optimize support material as pdfs are to cannibalize product page keywords. you both have zyflamend in the beginning of the title. You can try to cahnge the pdf titel as: additional information on zyflamend - research and bla bla bla... try to be descriptive since you don't want that page to rank.

Hope this may help youy!!

[KenyonManu3-SEOSEM]

I have been doing not any black hat or aggressive optimizations and I don't have any unnatural anchor text. The weird thing is that the only place that the pdf appears on my site is on the original page that isn't on the serps anymore. I also still rank 5th for zyflamend pm, Thats why I'm so confused.

[KenyonManu3-SEOSEM]

Are you using a personalized search because my unpersonalized shows it about 14 as does rank checker. Zyflamend is a product, but it's a product that falls under it's brand or condition specific. I removed the pdf link from the product page I'm hoping that will help.

[mememax]

hey Ken, yes I've used an advanced search but couldn't find any category for that product, just because that was in fact a product as you specified now) you can still maintain your pdf linked, what I recommend you is to be sure that the pdf won't cannibalize the kw for your page to rank, this by:

• modifying the title as be more descriptive
• using a link like more info on the product to link the pdf (no zyflamend kw on the anchor)
• maybe nofollowing the link to the pdf if you're goal is to not rank with the pdf

[KenyonManu3-SEOSEM]

I don't know how I didn't think of nofollow, I generally try to avoid using them but this case is clearcut! Thanks that will be great.

[mememax]

I'm glad that helped you, see you on top of the rankings

[KenyonManu3-SEOSEM]

We had a caching error and I think google pulled whatever it could. The webmaster fixed the error and we rebounded (mostly) in the serp's. Oddly we regained our spot for a different product (almost same name different version) but it's actually more relevant and converts better. so it all worked out in the end.