Can I base a SEO campaign on a specific MLS listing inteads of full broker web site?

[pd2012]

I have been ask to do a SEO campaign for one MLS  listing: house for sale in the rosedale area in Toronto, and I am having difficulty to target one specific MLS listing .

I don't want to do the SEO campaign on http://jimmymolloy.com but rather one specific listing http://jimmymolloy.com/feature/?mls=A_C2337646&listing=for-sale

Google Analytic does not allow me to have a URL with a query.

[anthonytjm]

Would it be plausible to make a page like http://jimmymolloy.com/rosedale-toronto-house-for-sale.htm

Link to the MLS listing from that page, then work on your content, links and social media. Once you see progress and rewards apply a 301 redirect to the MLS listing to pass link juice to it. ???

[pd2012]

To my knowledge I can not change the URL for the MLS listing... I which I could change the URL with keywords but I am at the mercy of the query created by the MLS component...any idea to how to go over that issue?

[anthonytjm]

Ok, if I understand correctly, your are getting an MLS listing posted on MLS website. Then adding a link to that listing fro your site, www.jimmymolloy.com. Your then wanting to change the MLS listing url to search engine friendly keywords?

If the answer to above is yes, then I don't think you could unless you own the MLS site and changed its query strings to SEF (Search Engine Friendly)

Now if your wanting to simply create a page on your wordpress site there is an option in wordpress to make url's SEF. You can make one according to the keywords you want, then link from within your page to the MLS listing page. This would pass any link juice from your page to the MLS page.

[pd2012]

Thank you Anthony... i guess it is my fault, I should give you more info....

The house for sale That I need to do SEO is located on a Wordpress site  that use a MLS component. So each houses have a different query from the MLS system.

So far I can not change the URL of the query... it is not to my advantage for the SEO work.

... Is my only option is to create a parallel web page with no MLS so I can have the right keywords in the URL?

[anthonytjm]

"... Is my only option is to create a parallel web page with no MLS so I can have the right keywords in the URL?"

Yes, I wold think making a new page with keywords in url would be the best way to go.Once PR and link equity has been established you can always at that time 301 redirect to the wordpress mls query page.

But if you have to optimize the wordpress site page with MLS query, not having keywords in the url is not the end of the world. You can sstill do alot to optimize that page as is with good content, quality links and a social media blitz.

[pd2012]

I will try my best with what I have now.... something to create for a coding genius... Wordpress MLS listing SEO friendly

Thank you Anthony