How can i make our social network site rank higher?

[seoworx123]

Our site is currently not in the first 3 pages of Google. it is a social networking site that requires users to login/ register. Much of the content is therefore user generated and is as diverse as the users themselves.

The problem is that SEOmoz crawler is not even picking up the keywords i inserted into the site. Does this mean that Google is not even picking them up as well?

Our site is www.yookos.com
We are using JIVE, which is best suited for intranets.

What can i do to improve the site's rankings?

[LynnPatchett]

Hi,

The meta keyword tag is pretty much useless in terms of ranking, so if these are the keywords you are referring to then I would not expect to see any results.

In terms of improving rankings, in the first instance you will need to give the search engines (and users!) some more information about what your site offers. Having a quick look at your homepage I have no idea what yookos offers that would make me want to register. I would recommend getting some text into the homepage describing who your site is aimed at and why it is different from other social type sites.

Your page title for example is 'Log in with your Username | Yookos', this is not helping the search engines understand what your site is about! The same comment goes for your meta description: 'Yookos is one of the leading and fastest growing social networking sites that provides a safe and engaging environment for users.'. Why is it a leading and fast growing network? Who is the main target audience(s)?

Beyond the homepage, it would help to get some more indexable pages on the site. Some ideas might include users guide or frequently asked questions type pages which will give you some more content that you can use to explain what the site is all about to users that have not already registered and also give the search engines some more information and pages they can use in the serps.

Hope that helps!