Ecommerce site content upgrade timescale.

[mark_baird]

I have been upgrading my sites content and structure and I have been wondering how long I should wait for a traffic increase before I should think it has been a failure and try a new plan of attack?

[TakeshiYoung]

How large is your site? Make sure that your new content is being indexed by searching for it in Google, then wait a few weeks once the content has been indexed to see if it has had an impact on rankings.

[EGOL]

Lately my new content has been taking much longer than normal to start delivering traffic.  This was concerning me so I decided to monitor some new pages.  A year ago my site would throw new pages into competitive positions overnight.  This is a long-established site.

For a keyword difficulty ot 45% I launched a new page on January 2.  Here is the time scale for it moving up the SERPs with no linkbuilding.

January 3  -  150

January 17  -  113

January 31  -  82

February 10  -  37

February 20  -  29

March 2  -  29

March 15  -  18

March 29  -  12

April 6  -  10

April 18  -  8

So, I believe that google has become much slower to rank new pages - except those for keywords where accelerating search traffic creates urgency.

[mark_baird]

Thanks

My site is not huge about 3000 pages. We did some architecture upgrades and a bit of a design change and since then Google has hammered us! I cant see any reason for its and have been trying to find the issue and it is just taking ages to bounce back. we are also doing a content upgrade site wide and its having a slight effect but I think it may just be to little over the whole site to have an effect. my site is www.centralsaddlery.co.uk i would love to here any ideas or issues architecture wise. Its a long way of on content and the product pages could be better but we are being held back by an outdated CMS(new CMS is under construction). it just seems like all efforts are failing. if its just time and content that is the issue I can just keep working but i am worried there is a bigger problem lurking in the site architecture.