Branded Anchor Text, Exact vs. Non-exact Match Domain

[BobGW]

Hello,

For NLPCA.com,

when you search for "NLP California" in Google,the letters "nlp" are bolded in the SERP URL and so is "ca". See here. This is because "ca" is an abbreviation for "California"

Thus, this is not an exact match domain but it is close.

What should our branded anchor text be? I want to change the anchor text profile to 98% branded anchor text.

The 3 names our company goes by are

NLP California

NLP Institute of California

NLP and Coaching Institute

Let me know if we should not use one or more of these names for branded anchor text.

[KarlBantleman]

Vary the anchor text that you use, this includes the 3 names you mentioned and the URL of the website as well. Just keep in mind that Google wants your backlink profile to be "natural" so if the company is called NLCPA then use that as an anchor text as well.

[Futura]

Yes, it makes sense to have issue in exact match case with your CA state but I am not sure over this 100% either.

The anchor text you should use here is to mix up your target relevant keywords associated with your brand or company names which help a lot in order to gain natural effect and rank in Google.