What happens when I redirect an entire site to an established page on another site?

[love-seo-goodness]

Hi There,

I have a website which is dedicated to selling ONE product (in different forms) or my main brand site.  It is branded similarly, targets similar keywords, and gets some traffic which convert to leads.  Additionally, the auxiliary site has a Google Rank 2 in its own right.

I am thinking of consolidating this "auxillary" site to the specific product page on my main site.

The reason I am considering doing this is to give a "boost" to the main product page on our main site which has many core keywords sitting with SERP ranking of between 11-20 (so not in first 10)

Because this auxiliary site it gets traffic and leads in its own right,  I don't want this to be to the detriment of my leads overall.

Question is -  if I 301 redirect the entire domain from my auxillary site to the equivalent product on my main site am I likely to see a large "boost" to that product page? (i.e. will I likely see my ranking rise from 11 - 20 significantly)

[bradwayland]

Hard to give a definitive answer on this.  So many factors to consider here.  Have you run an analysis on opensiteexplorer for the sites in spot 1-10?  If so, how close were you from a DA, PA, Linking Root Domains, etc standpoint?  If the leads from the aux site are not that significant then it would be a good experiment.  Of course you could always consider doing some link earning to the main site page.  If you think you are close then 5-10 new links might seal the deal.  If I were you I would probably do the 301 based on the info you gave.  However, then I would get focused on some linking earning to that page.  Building up some new link equity is probably your only chance at really making a dent.  Spot 11-20 can be further than it seems from where you might want to be.  From experience I have seen there is a huge difference when you have a site that falls out of spots 3 and 4 to spots 6-8.

[EGOL]

People can only speculate on this and those speculations might be wrong.

However, I believe that the page on your main site would get a TINY boost.  This auxiliary website is only a PR2?   That is not very much.

But, how much of a boost you get will depend upon the strength of the auxiliary site and how badly your primary site is being beaten by other sites in your niche.

Also if the auxiliary site has the same links as the main site then you are not really adding anything new of value.

How much of a boost you will get is unknown unless you do the redirect.  It might move you up a couple positions if you are on the second page.  I would be really surprised if it moved you up any more than that.

If I had a main site on the second page I would put my energy into adding new content and promoting it until it completely eliminated the value of the auxiliary site.

[DennisSeymour]

my take from my experience:

if you are already ranking for that key term, then you redirect it to a related topic, you'll rank on that spot within a week.

lasting on that position is a different story especially if you stop linking. You can drop within a month or 3 months down the road or you can stay put for years. Not really something I can predict as it is a keyword to keyword, niche to niche basis.