I want to blog (but where?)

[Tz_Seo]

Hello,

I would like to create a blog but i do know where. The options are to create a blog on a platform like blogspot or wordpress or make a 'blog' section to my website - travel content.

Which do you think is the best?

If I create it in my website, would that boost my ranking or authority?

Thank you!!!!

[DennisSeymour]

look at this site. They blog, a lot. It's probably getting them the most leads/sales since the content gets passed and linked to alot. So yes, I would highly suggest that you start your own site and do it there. Then start promoting it

[Tz_Seo]

which site?

[bradwayland]

I think it depends on what your goals are.  I own an ecommerce site with a blog but also own are large network of design & development blogs.  Merely having a blog on your site won't help anything.  However, if you are going to product quality content on that blog that relates to the topic of your site then it can be very effective for building links.  High quality video, infographics, etc have proven to be good for grabbing some links.  They are easy for media/bloggers to promote.  If your goal is more along the lines of "I want a blog to see if I can gain readership or ad revenues" then I would probably start something.  Blogs that are attached to existing brands don't do as well from a perception standpoint.  Users will tend to thing you are just trying to beef up your existing brand.  On the other hand, a stand alone "brand" for your blog will be free of any perception like that.  If you producing quality content on the site then over time it will have an opportunity to take off.  One other thought.  You might consider making a small acquisition of someone in the travel space.  Getting the initial traffic to work with could prove to be the hardest part.  There are probably thousands of little travel blogs out there you could buy up for 5-10k that already have some content and some earnings.  Hope this helps.  Let me know if you have any followup.

[Pedram_SEO]

If you have the option, it's best to start a blog on your own domain - e.g. www.example.com/blog.

I would stray away from hosting a blog elsewhere for your business because each of those would probably need its own SEO strategy. Also, having a blog as an extension of your own domain will allow it to benefit from the domain authority and link juice of your main site.

[Tz_Seo]

Thank you Brad.

Your answer is very enlightening!

[jesse-landry]

+1 to Brad here.

Personally I would do both. Have a blog relative to your site's content with great information that readers will want to link to on your website. That is a wonderful way to build links organically and if you do it right (some great infographics or unique perspectives) you will really take off.

But make another blog as well for the more redundant blogs and other content that may not fit quite as well. Wordpress is a great free blog site and there is plenty of value to doing that as well.

Anyway Brad's advice is spot on. Good luck

[JohnBunka]

IS this for business or for personal blogging?

For business I would look into WordPress.org with your own domain. There are tons on resources on how to do this and hosting plus buying a domain is fairly cheap.

For a personal blog I would use wordpress.com especially if your just starting out and your not sure how often you want to actually blog. I would also consider the above as you will have full control of everything!

Let us know which way you go!

[Tz_Seo]

Well people, thank you for your responses!

It is gonna be under my domain in a blog section in my website!

Thanks!