Optimizing for Bing

[GaryQ]

My keyword ranking many times vary significantly from google to bing.  i feel comfortable with my google rankings but many competitors that i am ranking higher than in google are much higher than my site in bing.  Any tips?

www.hodgesbadge.com

[tvinson]

For a small tip, Bing uses meta keywords in rankings(I've heard it's not a huge factor) where Google ignores it.  And I noticed the meta keywords were very general and mostly one word.  I would change these:

"ribbons, awards, buttons, medals, rosettes, educational, schools, recognition, horse shows, equestrian, sports, athletic, fairs, festivals, dogs, dog shows, swimming, gymnastics, track and field"

Have them more specific--right now, for example, you're telling Bing your website is about "ribbons" in general, when it could say something like "horse show ribbons", "horse show awards", etc.

Hope this helps a little!

[GaryQ]

Thanks for your advice!