Rel publisher code implementation

[Sarbs]

Hi,We have had Rel=publisher implemented on our Blog for sometime, and in the Rich Snippets for our Brand name i can see data and some of our latest news articles do appear. I am not convinced the Meta tag has been implemented correctly however and would appreciate a second opinion.

The code we have is as follows:

<div class="<a class="attribute-value">g-plusone</a>" data-href="<a class="attribute-value">https://plus.google.com/116305698538579695036/posts?hl=en-GB</a>" rel="<a class="attribute-value">publisher</a>">div>

Looking around its recomended to add this as a link element, and the page we do link to is the comment section not the home page that would end after our company ID. Now i dont know HTML (Something i really need to remedy) but would this be an issue? The Rich snippet testing tool also does not recognise the code on the blog pages.

[BossArrighi]

Now, maybe I am not well enough versed in this, so I shall preface with that. But, I am wondering why your code is in a div? I would say just to use it as a link element, as you described at the end. The code to add it in like that is

BRAND NAME

Fill in the capitalized information with yours. What I like to do on my firm's pages is to set them up individually on certain pages and just replace a reference to the brand name with this html code and it always comes up fine.

The only issue this brings up is that if you are able to use "rel=author" on a page and just get the author tag, you are more likely to see the result in the SERPs. When you use "rel=publisher" it tends to need to be a specific brand search or the tag does not show up

Hope I could be some sort of help? It can be a very confusing thing to figure out but the CTR can really step up when you have the tags functioning properly

[inboundauthority]

Rich,

You can try to use Google's rich snippets testing tool to see what is wrong and it will update realtime as you make changes to your code to find out what is up

http://www.google.com/webmasters/tools/richsnippets

I think you are implementing the google plus one box and not the publisher code. Here is what you should be implementing:

[Find us on Google+](https://plus.google.com/[yourpageID])

You can learn more here: [http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844](http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844)

[Sarbs]

Thank you both for your responses, it appears to validate my own thoughts. I will get onto our internal development team who have taken over control of the site to see if we can remedy this.

@ Boss & Arrighi thank you for the additional information on the Rel Author implementation. We spent a lot of time thinking about the merits of the two but in the end we decided to go for the brand reinforcement. However some of our other brands will be using Rel Author once their blogs are up and running.