Google Adwords Display Question. Please Help...

[miguelpovlsen]

Hey Moz Friends,

I'm pretty new to google adwords and I'm confused about something.

I created a new campaign for "display network only". I also created some image ads for this campaign. According to google my ads have received 12 clicks today. But... when I view my "Interest and Remarketing" tab it shows I have 41 clicks today.

So now I'm confused... How am I getting these extra clicks? Google is happily charging me for them too. I ONLY have image ads even in this campaign.

I have looked all over but I'm obviously missing something. Please help.

Thanks

[ecurlin]

Hi Miguel,

As you mention are viewing in two different point from your campaign: 1.Tab, Campaing 12 click 2. Tab, Interest and remarketing 41 click in total you have: 53 click.

I hope this helps clarify your problem.

Lucas.

[miguelpovlsen]

Thanks for the response! But where are these "Remarketing" clicks coming from? I mean... They obviously aren't clicking on my ads or else it would show that data in my ads section right? If not my ads then what are people clicking on? I though remarketing actually "remarkets" my image ads....is this not the case?

[VividIT]

Hey Miguel,

its' because you are opted in to remarketing in the same campaign you opted in to content.  You should keep them separate for reporting purposes. Your remarketing feeds off of your content. It's showing you that data in there.  Try to keep your remarketing campaigns separate for that reason.

Hope that helps,

Tom

[miguelpovlsen]

Ok that helps a little. Can you please explain this then:

when I select my "All campaigns tap" it shows I have received 65 clicks today. But, when I select my "Ads" tab it shows I have a total of 25 clicks today. What am I missing? Where are these other clicks coming from? Shouldn't people only be able to visit my website if they actually click on one of my ads?

[VividIT]

Your campaigns tab includes the content marketing and remarketing clicks. Your ads tab will only show your ads on search.

You have a total of 65 clicks coming from search ads and content/remarketing ads. If you spilt content/remarketing into its own campaign you will be able to see the breakdown more clearly.

[Christy-Correll]

Hi Miguel, you've received some great responses here! Has your question been answered?