I have a domain with rank no 1 in google web search!

[jesse-landry]

1.2 million global monthly searches? is that what you are referring to?

what's the keyword?

[fredrecokonsult]

Yes, it is.
Keyword

how to tube an our domain is www.howtotube.com

[Mike.Goracke]

That is the keyword at its "broadest term".

The exact match of your keyword only has 91 global monthly searches according to Google Adwords.

Mike

[DougRoberts]

When you say 1200000 searches are you looking at exact match or broad match in adwords?

If your keyword is made up of a number of words then the broad match is going to be wildly unrealistic.

Once you've established a realistic search volume (and you can get a some of this info from Google Webmaster tools) you still may not be getting the share that you'd expect from a #1 ranking.

This is where you need to look at the google search results and take note of the competition there. Look at the adverts, rich snippets, image/video etc. All these could be more compelling for a searcher than your snippet.

Is there a well known name/brand that could be drawing your traffic away from your result?

Can you optimise your page title and meta descriptions to improve your click through from the SERPS. Can you add a compelling offer, benefits and a call to action?

[fredrecokonsult]

OK, when I search for how to tube on Google we are no 1,
when I search in Google Adwords keyword tool with the how to tube I get 1.3 milion searches.

Can you please explain "broadest term" for me, please. Have you any
idea to use this domain name more efficient.

Thanks!

[DougRoberts]

According to Google:

Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms and related words

Exact: The search volume for that specific keyword and close variants

The more generic the words in your keyword the more searches you're going to see in adwords for Broad match.

[Mike.Goracke]

On the left-hand side of Adwords, there is a drop-down that says Match Types with Broad [Exact] and "Phrase".

Broad is selected by default.

Adwords defines these 3 match types as:

"Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words"

"Exact: The search volume for that specific keyword and close variants"

"Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase"

When you are thinking about traffic from these types of keywords, it is best to use the exact match type. For example, you are typing in an exact match, "how to tube" and ranking #1. If you change your search to "how to tube surf", you are no longer #1. Do you see the difference?

[fredrecokonsult]

Thanks!

[John80]

^^This is solid advice.  You gotta figure the broad match kw competition is sites like howcast.  And I'll just say it, you're worrying about rank when the most prominent content on your homepage is multiple offers to help me get ripped abs.

[jesse-landry]

i would assume anybody how searches the exact keyword of "how to tube" is not looking for fitness videos. if i wanted fitness videos i would search "fitness videos"

....

the keyword "how to tube" seems to be how to tube feed/how to tube quilt. Not how to be fit.

You need to target different keywords that are more relevant to your site. Forget about targeting your exact domain. If people want to go to how to tube's webpage, they'll find you at number 1 and go there. Otherwise they  need to know that you are the resource for fitness videos or whatever it may be...

You're competing with YouTube. Good luck with that.