Intermittent ranking drops.. up and down and once again..

[CassisGroup]

So.. For the last several weeks (I noticed March 11th), we are having some weird ranking drops. Our keywords will drop overnight from their usual position between 2-6 to further than 200 and then be back to normal a couple days later.

We use Sheerseo to track daily ranking.  I track about 15 KW everyday and noticed it happening then. Is this part of the recent changes?

I am just really puzzled that we are seeing drops and then going back to normal and then drops again.  It is hard to know where you stand with such drastic differences day to day.

Any ideas?

[BeardoCo]

I don't think that is abnormal.  I have not had any drops like that lately, but I know about a year and a half ago we would go from like 6 -> 25 and then the next week we would be at 2 and occupy that spot for 3-6 months.  I started noticing when we dropped it was an indication that we were going to jump up a couple spots in the next week or so.  Not sure how scientific that is or if there is any documentation to that, but it happened to us multiple times.

[bcbsm]

We're seeing the same thing for our main site -- www.bcbsm.com. We relaunched in early December with more than 2,400 pages of updated content, new URLs and a new platform.

Before we launched, we were generally around position 5-8 for our target keywords. Now we're bouncing around between 2-4.

I had thought the volatility in the rankings was related to the relaunch, but now I'm thinking it might be something on Google's side.

[CassisGroup]

Thanks! Well I would not think this abnormal if it was a shift between a few position.. Even to 25.. But as an example today i have had about 20 KW out of my list of 150 that went up 197 positions EACH back to their regular or better 2-6 ranking then  I have another 40 KW that are still further at a ranking of 200 or further. Every day is about the same yo-yo effet. I do see a general drop as well with some KW that slowly went down the 25.. So it feels like I am getting hit by some kind of weird randon update. But I am also wondering if this has to do with my ranking tracker..

Organic traffic is down 47% to LY for march...  I am trying to get it better, but it is hard to keep track of progress with such variations..

Id love to hear if anyone knows more about this case..