Can I use Same Keyword for Multi pages Title Tags?

[jemindesai]

Hello All,

I am working on client website and currently they are targeting One Keywords for multi pages.

As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags".

I have told to client to change the "Title Tags" but they want that keyword for all relevant pages.

So I want to know is that harm in Search Engine Ranking?

Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only

[Matt-Williamson]

Doing this will lead to keyword cannibalization, so I would recommend you have a read of this post from Rand in regards to the issue for a greater understanding

- http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization

If I were you I would aim to make each of the title tags different...

[jemindesai]

Thanks Matt for great reply..

[HeatherBakerTopLine]

Not a great idea as it will harm the user experience - do you know anyone who would be interested in 35 pages for the same keyword?

[Scurri]

Totally agree with Matt here.

If you create 4 or 40 pages all targeting the same keyword, I imagine you are then creating a situation for yourself where you are competing against yourself..

If they have alot of content that they are dying to get out there, then they might consider creating a blog for their company, which they can then share, google+ etc...