On site SEO opinions

[TomLondon]

Hi all,

I have been testing different configurations for my on-site SEO for a while now and I think I am pretty much there.

However it is always nice to know what other SEO's think about my keyword density and usage.

My site is http://www.tomlondonmagic.com

I am curious as to what you think regarding landing page content, whether you need lots or text or little text? I have just removed links in the text as I feel I want to keep as much juice on my landing page as possible.

Thanks all!

[Johnny4B]

Nice website

Just one thing I noticed  I would add a preloader  to insure the Full Page Background Slider is loaded before the CSS and HTML on the home page.

As when I load the page the slider kicks in about 5 seconds later.

More website impresion advice than SEO though

Regards

John

[TomLondon]

Hi John,

Thanks for that, I could never decide what should load first, the site or the slider.
I shall have a play around

Thanks, Tom

[SteveTheWoodsman]

As far as SEO advice... work on backlinks.  MajesticSEO shows a lot of spammy backlinks as well as Open Site Explorer.  That said you are ranked well in Google for relevant keywords.

Since your chosen keyword market is small (i.e. exact match keywords are less than 500 monthly Global searches), you're going to have to build more "need" in your market.  That and start working strongly on conversion optimization. If you're getting approximate 250 monthly visitors from Google keyword traffic for "london magician" but only end up with 5% converting into customers, then work on getting your on-site proposition and call to action better so that you can convert more of the traffic you are already getting.  Check out CrazyEgg and KISSMetrics to help with that.

Best of luck!

[DanielFreedman]

Magician London - Tom London is the overall headline for the home page. But it makes no sense to human beings and looks like a typographical error.

Your name is Tom London and you are a magician in London? Is that correct? It's certainly not obvious at first glance.

I'm afraid there's more.The site contains a large number of typographical and grammatical errors. Some words are randomly capitalized; it's country's, not countries; it's wit not whit; etc... The overall impression is poor and may be costing you clients. The whole site needs to be reviewed and corrected word for word.

I'd also recommend making the testimonials more prominent, either as a separate nav bar item or perhaps on a few of the interior pages. The footer mentions being a member of the Magician's Circle. Is that a big deal? If so, say so in a prominent place.  Have you ever received media coverage?  Again, say so. Do you have any videos? Include them, perhaps embedded in blog items.

None of this has much to do with SEO. But I think it will help with conversions. It would be a pity to have people actually find the site, but then not contact you because the site doesn't do a good enough job of representing who you are and what you do.

Update: Just saw that there is a video on the home page. I completely missed it, mistaking it for still,  because the play button is so small.

[TomLondon]

Hi Daniel,

Thank you for pointing all of these issues out. You are right - it is important to make it obvious what I am doing and who I am. I am going to make a few changes and then let you know on this thread. Thank you for all of the advice, Tom