Any SEO suggestions for my site?

[RichardTaylor]

Site in question: http://bit.ly/Lcspfp

Does anyone have any suggestions for any on-site SEO that would benefit my website?

Any recommendations, big or small are appreciated.

[JoshGill27]

Looks like a Magento site. I notice in the Serps that you have a lot of duplicate content showing up because of the parameters on your URL's. Everything after a ? in a URL like this one:

http://theboardgamers.co.uk/fantasy-board-games.html**?dir=desc&order=age**

Add your site to Google Webmaster Tools and under URL parameters help them see to avoid things like ?dir and any other parameters. Usually they are pretty good at doing this automatically. I would also recommend adding the Magento extension called Yoast Rel Canonical. For a good explaination check this out:

http://inchoo.net/ecommerce/magento/magento-and-relcanonical/

This is just a quick glance item but I hope it helps.

[DaveMri]

Hi,

Your website is visually appealing, it has a good structure and it's easy to navigate.

Having said that, I would change a few things:

1. Product descriptions are not unique, you can find the same text in many other websites. You can expand on the manufacturers description or create your own (unique) product description.

2. It seems that you are not taking advantage of social media. I would incorporate Facebook, Google+ and other types of social media sharing buttons in each product page as well as in your homepage.

3. Your about us page is empty, you should correct that. I would also add some text to your homepage; talking about your company, the products you offer or why your customers should choose you.

4. I don't think you need to link that many times to your homepage, you have at least 4 links to the homepage from the homepage itself. "Shop Categories" doesn't really need to link to the homepage.

5. The keywords meta tag may not hurt, but Google doesn't give it any value. I would take it out.

6. Not really a problem, but you have tons of js files loading in your header, you could combine and optimize all in 1 file.

7. You sitemap lists many pages with priority of 1, and a "daily" change frequency. You might want to correct that.

I just took a short look at your website, and those are just a few things you can do to improve your site. You could also run promotions and post them on daily deals type of websites, run giveaways, etc. in order to attract traffic and links.

-Dave

[AlanBleiweiss]

Whenever I see a Magento implementation I immediately refer people to Yoast's write-up on the subject. He's about the best you can find from an expertise perspective on SEO and Magento. And to get even more goodness, the Magento Forums are a place to spend some quality time and Magento specific SEO discussions.

[RichardTaylor]

Didn't think about the Webmaster URL Parameters tool. I've gone ahead and sorted them out.

Looks like Google takes a while to update it though.

Checked out the rel-canonical for Magento and  found out that Magento now supports this without the need of Yoasts plugin. Sorted that as well, thanks!

[RichardTaylor]

Another great resource to add to my list.

Already implemented some of the suggestions.