Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?

[Ghurka]

For example we have 5 different briefcases styles on our site with 5 different colors each.

Is it better to have them all target the same keyword term:

ie.

Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka

Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka

Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka

Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka

Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka

etc.

OR

Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka

Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka

Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka

Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka

Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka

Advice would be greatly appreciated!

Thanks,

Taylor

[mememax]

Hi Taylor, in my opinion it's alawys better to variate your keywords just because you may achieve more traffic focusing on different keywords that only just one. Moreover focusing 5 different pages to the same keywords will only led you to cannibalize one with the other.

I'mnot google but if I see your title I don't know which page to rank for men leather briefcase bag. You got 5 pages so google will just choose one and discrad the others. In the second example you're highly targeting your pages to a specific keyword and avoid them to compete with each other. Google will be more aware on which page to choose for each thing.

[rasmusbang]

I would go with the latter.

Remember that the keyword, meta title, description and h1-tag on the pages should be as distinguishable as possible AND be as descriptive as possible.

Also, you should consider if the page for the brown leather bag is more or less equal to the page for a black leather bag. If the only difference is a couple of words I would consider a canonical link for each color to the "main color" page. Duplicate content would make it hard for you to rank.

Hope this helps!

-Rasmus