Which title tag would you choose?

[Bondara]

Target terms:

Flower Pots, Plastic Flower Pots (in order of importance)

Title tags:

1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]

Which one would you choose and why?

If you want to produce another type please do but explain why you think yours is better than the above.

Thanks

[TomRayner]

Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.

I am also a fan of including your brand in your title tags.

Would this work for you?

Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]

That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long.  If it exceeds 70 characters with your brand name, I would use:

Flower Pots - Plastic Flower Pots from [Brand]

And include free delivery in the first sentence of your meta description, so it's not missed.

Just my two pennies!

[SamPenno]

I would also go with:

Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)

If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.

[Chris.Menke]

I'm not big on the keyword-overstressed /redundant keyword titles.  I think this is just  as effective:

Plastic Flower Pots  [brand]

or

Flower Pots - Plastic [brand]

and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".

[SEOAndy]

I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url

[Bondara]

Nice, thanks everyone.

I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.

One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.

[EGOL]

I would use this.....

Plastic Flower Pots - Free Delivery!

It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.

"Free delivery" shouts a value proposition and elicits clicks.

This title tag is short, very clear, easy  to understand.

If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.

[Bondara]

Thanks,

Do you think this shortened version will allow the keyword to hold more weight?

From a quality point of view this:

Plastic Flower Pots for the house and garden with free delivery

Is more UX friendly then Plastic Flower Pots - Free Delivery!.

I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.

Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?

[EGOL]

Plastic Flower Pots for the house and garden with free delivery

Is more UX friendly then Plastic Flower Pots - Free Delivery!.

I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization.  I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.

People do not "read" the SERPs.  They "scan" the SERPs.

For that reason I believe that

**Plastic Flower Pots - Free Delivery!  **

will be read and understood by more people.  The free delivery is not lost ad the end of the title tag.

I also believe that this shorter title tag is stronger optimization.

Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?

IMO, shorter is better for the searcher and for google.

Which of these slaps the scanning searcher's face with the product and free delivery?

Plastic Flower Pots for the house and garden with free delivery

****Plastic Flower Pots - Free Delivery!  ****

I believe that "free delivery" is lost in the longer version.

[Bondara]

Nice come back.

Don't really have anything else to say, your argument won me over on the first read.

Thanks.