Page indexed but not showing up at all in search results

[dogstarweb]

I am currently working on the SEO for a roofing company. I have developed GEO targeted pages for both commercial and residential roofing (as well as attic insulation and gutters) and have hundreds of 1st page placements for the GEO targeted keywords.

What is baffling me is that they are performing EXTREMELY poorly on the bigger cities, to the point of not evening showing up in the first 5 pages. I also target a page specifically for roof repair in Phoenix and it is not coming up AT ALL. This is not typically the results I get when directly targeting keywords.

I'm working on implementing keyword variations as well as adding about 10 or so information pages (@ 700 words) regarding different roofing systems which I plan to cross link on the site, etc.

I'm just wondering if there is a simple answer as to why the pages I want to be showing up the most are performing so poorly and what I would need to do to improve their rankings.

[TakeshiYoung]

Are your pages getting external links? Links are still the main factor that Google looks at when ranking sites. Getting links to your inner pages will help them to rank higher, and linking to them prominently from your own site will help pass your site's authority to them.

[dogstarweb]

I am starting to do back linking for them in the next week or so. I am not having the issue with all of the pages though. It's weird. They are in Arizona. If you type in "Scottsdale roofing" they are coming up #1 on Google  (for me). If you type in "Sun City Roofing", they are on the 3rd page. I don't understand how there can be such drastic differences in results when none of the pages have external links yet and they are all configured and optimized the same. And MOST of the smaller cities are ranking high as well. Scottsdale would most definitely be a higher competition city than Sun City.

The company is Jim Brown and Sons Roofing.

I am kind of learning by trial and error and made the mistake of not varying my keywords so I am correcting that in both the content and title tags/ descriptions.

I am not sure if what I did, by creating separate pages for residential roofing and commercial roofing is hurting me or not. I know it is good to combine keyterms / content when possible but because residential roofing and commercial are completely different, I wanted to target people specifically searching for commercial roofers.

I almost feel like Google doesn't know which page to pull and it's hurting me. Is that possible? I've run many tests through SEOmoz and nothing is setting off red flags, no duplicate content etc... I'm just finding there is a huge variance in results.

I need to rank much higher for Phoenix... Roof repair phoenix was one of the most searched phrases, and even after developing a page specifically targeted to that, It's not showing up within the first 5 pages. Yet, if I were to do it for one of the smaller cities, it would be number one.

Again, none of these subpages have external links as of yet.