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    4. Do contextual links hold more weight?

    Do contextual links hold more weight?

    On-Page / Site Optimization
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    • Bondara
      Bondara last edited by

      Hi,

      Say you have an article, does a link in the content itself hold more weight then including it in say the byline?

      I have read so many times a link higher up the page, contextual has much more benefit than a link way below the fold separated from the main content within a byline.

      Thoughts?

      1 Reply Last reply Reply Quote 0
      • sprynewmedia
        sprynewmedia last edited by

        Ironically, I still have this resource in my CnP memory - this should help you understand link values better:

        http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links

        To answer more directly: probably yes given my assumptions of the placement and coding of the byline.

        1 Reply Last reply Reply Quote 0
        • AdamThompson
          AdamThompson last edited by

          I suspect that at least one of these statements is true to some extent:

          • Contextual/in-content links have a little more weight than byline links
          • Contextual/in-content links have more contextual relevance than byline links
          • Contextual/in-content links are slightly less likely to be penalized or filtered than byline links

          I can't prove my suspicions, and I'm not suggesting that byline links are all bad (far from it), but we know for a fact that Google takes "location on the page" in consideration now when calculating PageRank. See http://www.youtube.com/watch?v=D0fgh5RIHdE

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