Why Am I not Ranking ?

[Pzabarko]

Despite having a A in the on-page report card. The keyword I am trying to optimize my site for is not ranking at all in Google.

What could cause this ?

[Mike.Goracke]

One of the biggest things is competitiveness of the keyword.

For instance. The company I work for does accounting software. That means that we are up against HUGE names like QuickBooks, SAP, Microsoft, Epicor, SAGE, etc.

When this is the case, you may need to either break things up into niche category pages or subdomains and/or target long-tail keywords.

Also, if this is a new site or a new page, it can take time for Google to index it and rank it up higher in the SERPs.

Be proud you got an A! Now just fine tune things to get where you need to be in the SERPs.

Hope this helps.

Mike

[MattJanaway]

Do you have a domain we could take a look at please?

Also, if you can give us the keyword you want to rank for we can have a look at various potential stumbling blocks.

[Pzabarko]

Hi Guys Thanks for taking time out of your busy schedules to answer this question for me .

@ Mike G : what I don't understand is before we optimized we ranked between 30 - 40 for this keyword and after optimization we have completely dropped of.

@Matt J : http://www.sptechcon.com/SanFrancisco2013/ amd we want to rank for SharePoint training

I have an ideas what it could be

1. we have a big issue with duplicate content. So I believe that Google has dropped us out of ranking because of our duplicate pages and duplicate titles. Google could have thought we were keyword doping

[Pzabarko]

@Matt J : http://www.sptechcon.com/SanFrancisco2013/ amd we want to rank for SharePoint training