Is alt text on images treated like text on a page?

[dan.backowski]

I'm curious if the alt tags on the images on my website are treated just like text.

Thoughts?

[TextMarketing]

I wouldn't say that they are treated exactly like text but are close. Since web crawlers cannot understand what an image actually is, it's important to make sure that you include alt tags on all your images to help with your on page optimization.

[dan.backowski]

Cool. That's what I have been thinking. Thanks for the reassurance!

[BeardoCo]

I include an alt tag on every image on my website.  I use the alt tags not for keywords, but a clear description of what the image is trying to portray. The description usually includes a the keyword, but also includes other descriptors as well.