Youtube Adwords click/visit discrepancy

[lighttable]

We started a Youtube ad campaign. Over 2 days we got 60 clicks.

However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement.

We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads.

We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site.

We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.

[mememax]

as far as -i know a click on a video ad doesn't always resolve to a visit to your website. The first click will get the user to see the video and you're paying for it.

If you want to be sure that you're tracking all the visit have a look at your log files or put a 1x1 pixel which activates when you page is loaded. Then you can check how many times that pixel has been loaded and how many visits you've received.