What to talk about when building relationships

[BobGW]

Hello,

I'm assessing what to do to build relationships in my client's niche. For each possible backlink provider, I'm thinking

1. Like them on facebook

2. Follow them on Twitter

3. Add them on G+

4. Read their recent blog posts.

5. Comment in their facebook account about what I liked about their latest blog posts and tweet (though I don't know what to tweet here)

6. Post helpful blog post comments

7. Get the conversation going, then talk to them introduce my content to them that will help them. (though I don't know how to make the transition)

I'm marketing a PDF that is helpful for their site and an HTML article (same content as the PDF) that has been non-commercialized. This is for an ecommerce business.

My biggest void is not knowing how to lead a good relationship conversation into a conversion. I don't want to be salesy.

But I'm looking for general comments as well, like what to tweet and anything I've left out in the list.

[KesilConsultingLLC]

Hey BobGW,

Rand covered outreach emails in a recent Whiteboard Friday if you have not had a chance to watch it yet. Although not 100% applicable to the void you mentioned, it should give some good insight on how to get that friendly conversation going.

If you are going through steps 1-6 as you mentioned, you should have no problem getting personal in your email outreach.

You can view the Whiteboard Friday here: http://www.seomoz.org/blog/what-separates-a-good-outreach-email-from-a-great-one-whiteboard-friday

If your email outreach is done along these guidelines, I believe it should help with your conversions from the get-go.

Hope this helps