Content vs articles vs blogs is there a difference?

[topclass]

I was wondering is there really a difference between website content, articles or blogs and most important do search engines see it differently?

My website is pretty much an ecommerce site and most of my long text is on my blog. The only other pages that have much content is the homepage, all the other pages may have a paragraph. I am just wondering if i need to make more actual pages with text/content or is having my blogs good enough? I am no expert in seo and just wondering if i am wasting too much money on getting blogs written or should i get more content.

Content being a page called commercial printing and blog being a page called why do do i need commercial printing? Also would it matter to the users who find the site? Would the users come to my site just looking for information or would they actually think of me for the service?

[danatanseo]

You asked: "Would the users come to my site just looking for information or would they actually think of me for the service?"

The answer is (hopefully) yes and yes. You see, as a business you need to attract people who are at different stages of the buying cycle. I prefer the AIDAS model that qualifies visitors this way:

Attention

Inverstigation

Decision

Action

Satisfaction

As an e-Commerce business you absolutely have to have messaging that addresses every stage in that process.

To address your other question about content: Great content is valuable as long as the right people are able to find it.

What does that mean?

Great, specific information about individual products is going to be very valuable on the product pages. Content that compares one model or one brand to another could be very useful  on a blog, to address visitors who are in the Investigation stage of buying.

Blogging content is going to be a great way to establish yourselves as anauthority.

Writing aritcles could mean press releases, new product reviews etc. Again these address people at Attention or Inverstigation stages of the buying process. In business, that's called the top of the funnel. It is every bit as important as the middle (decision) or bottom (Action and Satisfaction) part of the funnel.

Does this help a little? I hope so.

Dana

[topclass]

I dont think my question itself was answered.

My question was if i write content on my blog part of the site vs just content pages is there a difference? I particularly use joomla and it has content pages and blog pages. I have most of my content on the blog pages is this page? I guess my big question is does the word "blog" create any problems to the users and also to google.

Does google rank my blog as high as he would a content page?

[wreevesc]

Topclass,

I would suggest creating some pages where content could live permanently. I don't think Google et al are going to give or take away extra points because of the word "blog" directly.  What may happen though is the people coming to your site will assume the blog only contains news or time sensitive information.  So when the engines are watching that all important "user engagement" experience, your users aren't sticking around because they can't find the information where they expect it to be.

Having a permanent page for some content to live may lead to more natural linking patterns which will ultimately lead to better rankings.

Your content is an ecosystem, you need to have something living in each niche (articles, pages, blog posts) for it to be healthy.

[GKLA]

When you say blogs do you mean blog posts?

I would think that they are all one in the same as far as search engines are concerned if you run everything off the same domain.

Blog posts are a very easy way for an e-commerce site to build new content, write articles and attract new visitors.   Look at your stats to see how many visitors are hitting your blog posts.

Where applicable, from your blog posts - refer visitors to relevant content/products on the e-commerce side of your site.