What is the best set-up on Facebook if you have a spanish speaking and english speaking audience?

[landon_harlan]

Hunting around I don't see a simple answer as to the best way to treat a customer base that speaks 2 different languages. The ultimate goal is to build the most efficient, easy to manage solution where segmentation is minimal, ie: we don't have to add 2 lists of friends, if possible.

There are a couple of options,

1. 2 company pages (1 english, 1 spanish)
2. 1 company page (english) + community page (spanish) - community pages look like the company can loose ownership however.
3. 1 company page + group

What is the best way to do this?

[danrawk]

Language is a pretty clear divider. I would do 2 company pages and just make it clear in the links to them which is what. That way you have 2 specifically targeted audiences.

[landon_harlan]

Thanks @danrawk. It just doesn't seem right to have to do twice the promotion. In this scenario I would need to get likes for each page, but maybe there is no way around it?