What should I put in 'Define Branded Keyword Rules' -Starting a Campaign

[matiw]

Hello,

I am a new user here (this seems really interesting!), but english level is not very good (I am spanish) and I dont understand what means 'Define Branded Keyword Rules'

Hope someone can explain me it in easy words so I can understand

Thank you very much!

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[djlaidler]

Hey Juana,

First start with your company name, then any uniquely branded item OR service you sell

EG/ Apple would add Apple, iPad, iPhone, iPod etc

EG/ SEOMoz would add SEOMoz, Open Site Explorer, maybe PRO Dashboard (although this is getting to be too broad) etc

I would also add things like Models numbers if this is a defining part of you business (EG/ a TV OR car manufacturer) and home page URL's (EG/ www.apple.com) as it is part of your brand...

Hope this helps,

Dan