Internal Links: Navigation Bar vs. Body Text

[nyc-seo]

Hello.

I have a page on our site that is especially popular and has many inbound links. This page has the same site navigation buttons (at the top) as every other page on the site. Do these site navigation buttons pass along link juice to other pages in the same way that an internal link would elsewhere on the page?

Thank you!

[matbennett]

No-one outside of Google really knows the answer to that for certain.  However a well structured menu will pass authority through it just fine.

Reading between the lines it sounds like you are asking "should I add links to key pages in the body of that page?".  If those pages are already linked in the main navigation that is unlikely to give you any benefit: It's generally considered that only the first link will pass authority. However linking to key pages that are not in the main navigation is more likely to benefit those.

[nyc-seo]

Thank you, Mat!