A sneaky site? Two URLs with a similar layout linking back and forth.

[nyc-seo]

Hello.

I have a competitor that is on the front page of Google (and often at or near the top) for many desirable keywords - almost unbelievably so. I notice that their site has a blog. When I click the blog button, I am taken to a different URL that has a very similar layout with a similar navigation bar, etc. When I click one of the navigation buttons on the blog site, I am taken back to the other URL. This seems strange. Is there some ranking benefit to having two URLs set up like this? Is this a sneaky site?

Thank you!

[Guest]

This post is deleted!

[ColinWhite]

Yeah no benefit at all they should just have the on-site blog and focus on building engagement around it. If their posts have value and are unique they will be fine in the end

[Craigseo]

It is better to have one big website that ranks well than multiple blogs etc. If you do go down the blog route, follow the others advice and go for an onsite blog.

No harm in having multiple websites/blogs providing they have unique content and are not set up to rank one main site, as this could be seen as manipulation.

[nyc-seo]

Thank you, Charles!

[nyc-seo]

Thank you, Mike!

[nyc-seo]

Thank you, Craig!